Come for the research and stick around for the heavy dose of opinion.
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As the Paleo diet movement has grown, it has also become increasingly difficult to talk about, at times. This is because there is no single set of guidelines for what constitutes the Paleo diet, and as it grows in popularity, the variants continue to pile on.
“When you sit down bleary eyed with a box of cereal, you may think you’re just grabbing a quick, nutritious breakfast. But, you’re also contributing to the biggest success story of the modern food industry. Inside the cereal box is one of the most sophisticated confections of invention, processing and advertising that modern business has ever seen.”
An adaptation of the book Salt Sugar Fat: How the Food Giants Hooked Us was recently published in The New York Times Magazine. The article is called, The Extraordinary Science of Addictive Junk Food. It tells an intricate tale of how food companies have been using food science to do the obvious — Sell. More. Food. You need to understand their methods.
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